Value: The reason I do not sell Costco stock is exactly the same reason I bought it back then. It’s simple. There is simply not a more efficient way to sell goods than their model and other retailers cannot match their ability to provide superior value to their customers.
My passion for Costco: We own some Costco stock, first buying more than 20 years ago, and are a loyal customer. Because their value proposition is so strong they have insulated their business from the competition by keeping their business simple and their focus on value for the customer, I am confident the business will continue to create great value for shareholders.
Glenn, I enjoyed your blog on Costco. I am somewhat passionate about Costco (my wife would not use the word somewhat) and feel in many ways that the more Redfin is like is Costco the greater our ultimate success will be. I think Costco goes beyond the customer experience. I think the key to their success is value and the trust that is developed by putting the customers interests first. I think Redfin shares many of these same traits and certainly is the standout leader in the Real Estate Industry and can be just as successful as Costco. I think the market value of both Redfin and Costco is based on the customers trust that has been earned and potential to earn it in the future. I apologize if this rambles but I love the fact we have a lot in common with Costco and I think we can still learn from them. I also appreciate the opportunity to share my thoughts with you and take this with a grain of salt as I have a bias (likely irrational bias) to how Costco operates. You do not have to reply.
Sent: Wednesday, March 21, 2012 4:43 PM
In short, we would be lost without Chris! I hope you enjoy hearing what he has to say about Redfin’s strategy.
Chris makes 100 suggestions per month about how Redfin could be better, and just about all of them are right on. He travels around the office with binders of materials that have every known fact about our business since inception, and shuffles through them to make his points. Often, the first premonition that I have said something wrong in a board meeting is the sound of Chris rifling through his binders. Do you know how rare it is to find someone nitty-gritty and strategic at the same time?
Even though Chris is our top dog in finance, he reviews phone bills, expense reports, invoices for unreasonable charges.
He told me when my first child was born that I should get pictures of him with Santa every year until we are 18. When my second child was born, he made a comment about the child’s name that persuaded us to change it.
When I asked for a picture of Chris to accompany this post, he said he doesn’t have one of just himself, without the kids. So you’ll have to take my word for it that he’s a very handsome man. Other facts to know about Chris:
I asked Chris if we could publish his letter and he said yes. With his permission, we are removing one sentence about Redfin’s high-end listing business just because it has a lot of inside baseball, and another sentence about Costco’s supplier relationships that is probably sensitive to Costco.
Chris Roske, Redfin’s director of finance, recently sent me a letter explaining how Redfin should be more like Costco. I think the letter’s pretty good even though I disagree with a few points (Costco does send a ton of direct mail and I think its overhead costs for website development should actually be higher because this will deliver more customer value over time).
Posted by on
No. Redfin created 2-Click Purchase as an April Fools' Day joke. We hope you got a laugh or two!
2-Click Purchase isn't for everyone. who knows the market in that neighborhood, will meet them on their first tour, see the home before writing the offer, negotiate on their behalf and hand them the keys once they've closed. are still there to offer that personal service and guide them at every step.
After the customer chooses a shipping method, additional options and a payment method on the next screen, she's sent a confirmation email (if she's logged into her Redfin account) and her new home keys are processed for shipment.
On every listing page, a customer can click the "Purchase with 2-Click" button that will put her on a path to buying the home with just one additional click.
Customers told us that in the current real estate market where often , they need to hear about new listings first, and be able to act fast. We released in March, to email customers immediately when a home is listed for sale that meets their search criteria. 2-Click Purchase takes it a big step further, and actually lets them buy that home immediately.
It's called 2-Click Purchase, and it gives Redfin customers the option to become a home owner with just two mouse clicks. For one day only, our devil-may-care customers can make potentially the most important financial decision of their lives without the need to secure financing, see the home in person, write an offer, negotiate the deal and complete title and escrow.
Redfin is testing a new website feature that makes home buying almost foolishly easy.
Redfin Blog: Notes on Redfin, technology, real estate and life at a startup. » 2012 » March
Комментариев нет:
Отправить комментарий